Lisa Loud

Lisa Loud began her career as a development manager at Apple, later serving as PayPal’s head of U.S. digital acquisition before moving on to cryptocurrency exchange BitMEX as head of marketing in 2017. Loud also served as chief operating officer of Switzerland-based cryptocurrency exchange ShapeShift, after which she founded digital asset management company FLUIDEFI with Louis Sirico in September 2020 — her second entrepreneurial venture after launching Avyva Software Services in 2001.

Loud has become one of the most influential women in the crypto industry today. She currently serves as FLUIDEFI’s CEO and balances her work commitments with her passion for speaking on topics such as blockchain, cryptocurrencies, decentralized finance, nonfungible tokens, financial inclusion and the empowerment of female leaders. She has admitted to being drawn to cutting-edge technologies with the ability to make the world a better place, which explains her passion for new cryptocurrency trends and developing practical blockchain applications.

Her engaging storytelling and penchant for simplifying seemingly complex concepts have led to her participation as a keynote speaker at events such as Money 2020, New York Blockchain Week and the Malta AI and Blockchain Summit. Fluent in both English and French, Loud has delivered thousands of hours of speeches at virtual and in-person events, emerging as a prominent corporate leader in the crypto space. She believes that centralized finance institutions will ultimately push DeFi toward mainstream adoption, with Fluidfi claiming to reduce portfolio management time for DeFi traders by 75%.

Last year she joined Secret Network Foundation as executive director and is spear heading the drive in Confidential Computing in blockchain.